QNET, a legitimate international direct-selling company, specialising in wellness and lifestyle products, has reiterated its intensified commitment to safeguarding consumers and upholding ethical business practices across West Africa, building on significant anti-fraud successes achieved in 2025 through robust collaboration with law enforcement agencies and its flagship “QNET Against Scams” 360-degree campaign.
In 2025, QNET established critical partnerships, notably signing a strategic Memorandum of Understanding with Ghana’s Economic and Organised Crime Office (EOCO).
This collaboration, alongside support from the Police and Immigration Service, led to impressive results, including the rescue of over 300 victims and the arrest of 25 suspects involved in employment scams and human trafficking operating under QNET’s misused brand name.
The company’s “QNET Against Scams” campaign, launched in 2024 and expanded throughout 2025 across Ghana, Senegal, and Sierra Leone, played a vital role in public education. It was featured in a recent BBC documentary.
Looking ahead to 2026, QNET plans to replicate these successful anti-scam initiatives in more West African countries, including Liberia, Togo, and Benin, and will continue its national media roadshows with EOCO to raise awareness about fraudulent schemes.
The company remains dedicated to proactive investigations and fostering stronger ties with security agencies. QNET does not support illegal migration, false promises of overseas jobs and visas or fake recruitment schemes.
Cherif Abdoulaye, Deputy Regional General Manager for QNET Sub-Saharan Africa, emphasized the company’s unwavering stance: “Our resolve to protect our communities from fraudsters is stronger than ever. The successes of 2025, particularly our impactful collaborations with EOCO and other law enforcement bodies, demonstrate that a united front can dismantle criminal networks.
In 2026, we will not only continue but amplify our efforts, ensuring public safety and upholding the integrity of legitimate direct selling. We are committed to transparency and empowering individuals with genuine opportunities, free from the deceit, false narratives and misuse of our brand name and products.”
QNET also continues to enforce its strict Code of Conduct for Independent distributors, taking disciplinary action against 298 individuals in 2025 for violating ethical standards. This vigilance underscores QNET’s dedication to maintaining a reputable and trustworthy environment for its customers and distributors.
About 40 journalists from across Ghana attended the New Year Media Webinar. Some journalists shared their experiences attending QNET’s flagship convention in Malaysia and meeting with the company’s global management team to better understand the brand and have all their probing questions transparently answered. Also in the meeting were other QNET officials, including Lawyer Kwasi Danso, Regional Legal Counsel for QNET sub-Saharan Africa.
