The Chartered Institute of Marketing, Ghana (CIMG) and Central University have officially signed a Memorandum of Understanding (MoU) at the University’s Miotso Campus, establishing a comprehensive framework for collaboration between the two institutions.
This strategic partnership aims to bridge the gap between theory and industry practice through initiatives in accreditation, internships, research, innovation, and professional development, ensuring that graduates are equipped with globally competitive, market-ready skills.
Speaking at the signing ceremony, the National President of CIMG, Mr. Michael Abbiw, reiterated the Institute’s mission to set the highest standards for marketing practice in Ghana.
“This partnership reflects our commitment to setting the highest standards for marketing practice in Ghana. By providing students with access to professional certification, mentorship, internships, and direct industry exposure, we are helping to bridge the gap between academic learning and professional practice,” he stated.
On his part, the Pro Vice-Chancellor of the University, Prof. Stephen Abbeny-Mickson, highlighted the importance of strategic industry partnerships in preparing students for the demands of the modern workplace: “The collaboration will equip students with practical skills, enhance their employability, and ensure that academic programmes remain aligned with evolving industry needs.”
“This is a long-overdue milestone. By bridging the gap between academic rigor and professional standards, we are creating a seamless transition for students from the lecture hall to the corporate world, while responding directly to the changing demands of the job market, where employability is increasingly defined by a blend of theoretical knowledge and practical application,” he added.
The MoU outlines key areas of collaboration focused on strengthening both academic and professional development. These include support for the accreditation and development of marketing programmes to ensure alignment with industry standards, joint research initiatives to advance knowledge and innovation in the field, and capacity-building opportunities for faculty through training, certification, and professional membership.
The partnership will also facilitate practitioner-led lectures to bring real-world insights into the classroom, while positioning Central University as an accredited study centre for CIMG programmes, subject to approval in line with Section 8(3)(b) and Section 10(3) of the Education Regulatory Bodies Act, 2020 (Act 1023).
