The Chartered Institute of Marketing Ghana (CIMG) has signed a Memorandum of Understanding (MoU) with Kings University College (KUC), officially recognising the institution as a CIMG Accredited Study Centre.
The partnership represents a significant milestone in advancing professional marketing education in Ghana. Through the accreditation, Kings University College will offer programmes that align with CIMG’s professional standards and curriculum, providing students and professionals with access to recognised marketing qualifications.
Speaking at the signing ceremony, representatives from both institutions highlighted the importance of strengthening collaboration between academia and professional bodies to build capacity in Ghana’s marketing industry.
Prof. Albert A. Addo-Quaye, President of Kings University College, remarked: “It is a privilege to partner with CIMG and to have our campus recognised as an accredited study centre. This collaboration opens a meaningful avenue for our students to take the necessary steps toward chartered status, something we will actively encourage. We see this as a truly beneficial arrangement, and we are fully committed to fulfilling every obligation that comes with it.”
The accreditation will enable students at Kings University College to pursue professional marketing training within a structured academic environment, equipping them with the knowledge, skills, and practical insights required to thrive in today’s competitive business landscape.
The National President of CIMG, Mr. Michael Abbiw, underscored the transformative potential of the partnership: “I am happy because at CIMG, we want to deepen our roots but most importantly, we need to bring service to the team and graduates. I am hoping that students do not finish school before they charter. By integrating CIMG’s professional marketing qualification into the Kings University College experience, a student can begin their degree and attain their professional certifications within the same four years. This directly addresses the gap we keep hearing that graduates are not industry-ready. When you balance academic training with professional certification, you close that gap. Beyond marketing students, this opportunity extends to those studying journalism, sociology, information studies, and beyond, because marketing touches every industry. I look forward to a collaboration that transforms how we develop the next generation of marketing professionals in Ghana.”
The collaboration also forms part of CIMG’s broader strategy to expand access to professional marketing education and nurture competent marketing practitioners across the country.
Officials from both institutions expressed confidence that the partnership will contribute significantly to the development of future marketing leaders and further strengthen the marketing profession in Ghana.
The MoU marks the beginning of a long-term institutional relationship anchored in a shared commitment to excellence, relevance, and the advancement of the marketing profession.
ABOUT CIMG
The Chartered Institute of Marketing, Ghana (CIMG) was founded in July 1981 with the vision to be the voice of marketing practice in Ghana under the Professional Bodies Registration Act 1973 (NRCD143). The Institute aims at seeing both private and public organizations embrace the marketing concept and be marketing-oriented in their operations. In 2020, the CIMG received a Presidential Charter by the passage of the Chartered Institute of Marketing, Ghana Act, 2020 (Act 1021) with the main objects to set standards for the practice of marketing and to regulate the practice of the marketing profession in the country. In 2023, the CIMG Regulations (L.I. 2479) was passed by the Parliament of Ghana and has therefore come into force to enable the Institute execute its mandate and functions as stipulated in the CIMG ACT 2020 (Act 1021).Marketing is fundamental to the success of any business and the Chartered Institute of Marketing, Ghana, plays a major role in promoting the marketing profession, encouraging organisations to strive towards maintaining international standards in their marketing practice.
ABOUT KINGS UNIVERSITY COLLEGE
Kings University College (KUC) is a forward-thinking institution of higher learning committed to delivering excellence in business, law, and information technology education at the undergraduate, graduate, and higher degree levels. Driven by a vision to become a Centre of Excellence and the University of Choice in Africa, KUC equips students with the knowledge, skills, and values needed to become responsible citizens and competitive professionals in a dynamic global economy. The university offers a broad and superior academic experience underpinned by a distinguished faculty dedicated to teaching, research, and innovation. Guided by core values of excellence, integrity, creativity, critical thinking, and academic freedom, Kings University College continues to shape well-rounded graduates and effective leaders who are prepared to make meaningful contributions across industries and borders.
