The Minister of Communications, Digital Technology, and Innovation, Samuel Nartey George, has once again rejected MultiChoice Ghana’s proposal to retain existing DStv subscription fees while halting revenue repatriation to its headquarters.
The minister described the proposal as “illogical” and insisted that it fails to address the core issue of pricing.
According to Sam George, in a Facebook post in reaction to a statement issued by MultiChoice and signed by its Manadging Director, Alex Okyere on August 3, the company’s proposal does not solve the real issue of high subscription fees, which he believes Ghanaians are unfairly paying.
The minister emphasised that his action aims to ensure Ghanaians pay a fair price for DStv services and reiterated his determination to push for pricing reforms.
MultiChoice had argued that reducing subscription fees as proposed by the minister was “not tenable” under current economic conditions.
The company reiterated that it valued its subscribers and endeavoured to keep DStv subscription fees as low as possible, despite the challenging competitive and macroeconomic environment.
However, Sam George remains resolute, stating, “They proposed that I allow them to maintain the collection of the exorbitant bouquet prices as they stand, but order them not to send the revenue to their headquarters. In all honesty, that offer lacks any logic in my estimation.” He added, “I remain open to ‘constructive engagements’ that are centred on PRICE REDUCTION. Anything else is tangential and of no consequence.”
The standoff between the Ministry and MultiChoice has sparked a public debate over the affordability and value of pay-TV services in Ghana.
Story By: Dennis Ato Keelson
