MTN Ghana has called on businesses and marketers to embrace digital transformation as technology continues to reshape consumer behaviour, brand engagement and market competitiveness.
Speaking at the Digital Transformation Conference 2026 in Accra, the Chief Digital Officer of MTN Ghana, Ibrahim Mitso, said organisations must adapt quickly to rapid technological changes driven by artificial intelligence, automation and advanced analytics.
Addressing participants at the Digital Transformation Conference ’26, which brought together industry leaders, agency executives, media practitioners and stakeholders in the marketing ecosystem, Mr Mitso described the gathering as a platform for practical discussions on the future of marketing in Ghana’s evolving digital economy.
“When you came this morning, I think you were greeted by a robot, and then by a hologram, played some digital games. We had an avatar welcoming you,” he told attendees, noting that the experience reflected the conference’s focus on innovation and digital transformation.
The conference, themed “Pioneering the Future and Embracing Digital Transformation for Marketing Excellence,” explored how businesses can leverage technology and data to remain relevant and competitive in a rapidly changing marketplace.
Mr Mitso observed that marketing today operates in a vastly different environment from just a few years ago, with customer expectations increasing while technological advancement continues at an unprecedented pace.
“Customer expectations are getting higher, attention is harder to earn, data is more abundant, and technology is moving faster than organisational habits,” he said.
According to him, the rapid emergence of artificial intelligence and digital platforms is transforming how consumers discover brands, make purchasing decisions and interact with businesses.
He said the Ghanaian marketing industry now faces a critical moment in redefining its approach to digital transformation, especially within a market he described as “young, mobile-first, creative and ambitious”.
Mr Mitso stressed that the central question confronting businesses today is how technology, intelligence and data can be harnessed to build brands that are trusted, relevant and sustainable.
“As a technology and platform business, MTN is no more a telco,” he said, explaining that the company had evolved beyond traditional telecommunications into a broader digital services and technology platform.
He noted that MTN’s daily engagement with millions of Ghanaians places the company at the centre of how people communicate, consume content and build communities, giving it a unique responsibility to support the wider business ecosystem.
“That vantage point carries responsibility. It means helping to move the broader business and marketing ecosystem forward by sharing insight, enabling capability, and creating opportunities for brands and marketers to operate with greater confidence in a digital-first world,” he stated.
Mr Mitso added that the conference was designed to encourage open and practical conversations around real-world experiences, successful digital strategies and the challenges confronting brands in the modern economy.
He expressed optimism that participants would leave the conference with actionable ideas and stronger conviction about embracing innovation and digital transformation.
“My hope is that you will leave today at the end of this event with a clearer direction, stronger conviction and ideas you can act on. Not next year, but now,” he added.
