Hollard Ghana has officially launched its new nationwide brand campaign called “We Cover You”, aimed at correcting public misconceptions about the company.
The campaign is designed to reinforce Hollard’s identity as an insurance provider committed to protecting the lives, families, livelihoods, homes, businesses, other valuable assets, and dreams of Ghanaians against unforeseen events. It was unveiled at the Achimota Retail Centre in Accra on Friday, 24th July 2026.
Through the symbolic use of vibrant purple cloth representing care, protection, and security, the campaign demonstrates how Hollard provides financial protection and peace of mind at every stage of life. The Managing Director of Hollard Insurance, Daniel Boi Addo, described the campaign as one of the company’s most significant strategic investments.
He said the “We Cover You” campaign is a bold initiative aimed at helping Ghanaians better understand the Hollard brand and the services it offers. He explained that the campaign is designed to make conversations around contributions, contracts, and policies less technical, and to focus more on how insurance can protect people in their everyday lives. “Hollard is committed to helping more Ghanaians create and secure a better future by protecting what matters most to them,” he stated. He noted that many people had long associated the Hollard name with products such as fabric because of its similarity to other familiar names, making it important for the company to clearly distinguish itself as an insurer. “We are taking advantage of this opportunity to explain exactly what we do so people can associate the Hollard brand with insurance,” he said. According to him, Hollard’s aim is to increase insurance awareness and expand access in underserved communities.
He encouraged more Ghanaians to purchase “We Cover You” insurance because it protects homes, businesses, vehicles, families, and livelihoods. The Acting Head of Marketing and Corporate Affairs at Hollard Ghana, Madam Aviel Benni Derry, said the campaign was developed after the company engaged customers, partners, and the public to better understand their perception of the Hollard brand. She said the campaign was specially designed to turn those assumptions into an opportunity to introduce Ghanaians to Hollard as an insurance company committed to protecting lives, families, homes, and businesses. According to her, the company decided to tell a human-centred story that begins with public assumptions before revealing Hollard’s true purpose.Madam Derry explained that the campaign’s central creative symbol, cloth, was chosen because it universally represents warmth, comfort, care, dignity, and protection. “Throughout the campaign, cloth is shown embracing families, homes, vehicles, and businesses to visually demonstrate the invisible promise of ‘We Cover You’ insurance,” she said. She expressed appreciation to Hollard’s leadership, staff, creative partners, and collaborators whose commitment helped bring the campaign to life.
She urged audiences to look beyond the visuals and discover the true identity and purpose of the Hollard brand. The Chief Executive Officer of the Ghana Insurers Association (GIA), Dr. Kingsley Kwesi Kwabahson, commended Hollard for taking an innovative approach to strengthening public understanding of insurance. He said the campaign was aimed at making Hollard a household name in Ghana’s insurance industry.
“It is important for the company to clearly define its identity,” he said.
Dr. Kwabahson added that the responsibility of building trust in insurance is a shared one, and urged the media, industry players, and policyholders to help communicate the value of insurance to the public. He stressed that insurers must continue to honour legitimate claims promptly, and that policies must be as simple as possible so consumers can clearly understand exactly what their policy covers.
