As part of preparations for the relaunch of National Sanitation Day in May this year, Jospong NextGen, the youth wing of the Jospong Group of Companies (JGC), has begun a nationwide sanitation awareness campaign.
Jospong NextGen’s campaign is a youth-led initiative focused on promoting environmental cleanliness and sanitation across the country.
The campaign, launched in Obomeng, Eastern Region, on Easter Friday (April 18, 2025), aims to raise awareness about the upcoming relaunch while educating the public on the importance of maintaining a clean and healthy environment.
The team engaged with drivers, shop owners, and residents in Obomeng, Atibie, and Mpraeso, receiving an overwhelmingly positive response. Many community members accepted stickers and pledged to support the clean-living message.
The relaunch of National Sanitation Day will establish the first Saturday of every month as a dedicated day for nationwide clean-up activities.
Speaking to the media on the sidelines of the campaign, the Lead of Jospong NextGen, Akosua Bosompemaa Amoako, explained that the initiative was part of a nationwide effort inspired by the government’s plans to relaunch National Sanitation Day.
She emphasised the importance of keeping the environment clean and healthy.
“We want people to understand the need to dispose of waste properly—not just anywhere—but in designated bins,” she noted.
According to her, Kwahu was strategically chosen due to the massive influx of people during the Easter festivities, making it the perfect place to reach a large and diverse audience.
“We know that during Easter, Kwahu becomes a gathering point for people from all over Ghana. Almost the whole of Ghana is here for Easter, and we know how symbolic Kwahu is during this time. It’s the perfect opportunity to reach as many people as possible,” she added. “That’s why we came here—to reach as many people as possible with this message,” she indicated.
Ms. Amoako underscored that the campaign was just the beginning, adding, “We’re working hard to extend our message to communities across Ghana. The support from the Ministry of Local Government has been instrumental, particularly because of the youth-driven nature of our initiative.”
The campaign has also received strong backing from Zoomlion Ghana Limited (their parent company), The Church of Pentecost, and the Environmental Service Providers Association (ESPA), with hopes that more organisations will come on board as it expands.
“This initiative is not just about cleaning up; it’s about changing mindsets,” Ms. Amoako stressed. “We recognise that many of our sanitation issues stem from attitudes and habits. Through this campaign, we’re encouraging people to be more responsible—use bins, avoid littering, and become sanitation ambassadors in their own communities,” she noted.
“We’re truly encouraged by the enthusiasm of the people,” she concluded. “Seeing them willing to participate, listen, and spread the word gives us hope that together, we can transform the sanitation culture in Ghana,” Ms. Amoako concluded.
Story By: Alfred Asamoah
