There was no registration, no short code and no extra step required. Customers earned points automatically from everyday activity – calls, data and Mobile Money transactions – and every point was a chance to win.
Speaking at the presentation, Sandra Oduro Antwi, Senior Manager, Consumer Marketing at MTN Ghana, said the promotion is the company’s way of saying thank you to the customers who have walked its 30-year journey.
This milestone belongs not to MTN alone, but to the more than 32 million Ghanaians who have made MTN part of their lives,” she said.
In all, the promotion will reward up to 30,000 customers with prizes ranging from brand-new Toyota Land Cruiser Prados to cash of up to GH¢30,000. Nine vehicles will be given away in total – three at each of the three presentation events.
Accra hosted the first presentation. Kejetia was the second. The final one follows in the coming weeks.
The Senior Specialist, Mass Segment at MTN Ghana, Samuel Arthur, said MTN@30 is a gesture of gratitude for the support Ghanaians have given the brand since it began operations in the country.
She urged other customers to take part in future promotions and to stay hopeful, noting that genuine opportunities can change a life overnight.
The MTN@30 promotion is part of activities marking the company’s 30th anniversary under the theme “30 Years of Progress, Powered by You” – a theme that credits the customers, employees, partners and stakeholders whose loyalty and partnership have shaped MTN Ghana’s journey over three decades.
